Construction technology firm receives US$10 million investment

By Lewis Tyler07 February 2023

Construction technology firm Site 20/20 has secured US$10 million (€9 million) growth equity investment from Deep Field Asset Management.

Site 20/20 SmartFlagger The SmartFlagger helps to improve safety on road construction sites by replacing traffic control flaggers with an intelligent portable traffic system. (Photo: Site 20/20)

Founded in 2015, the Canada-based company employs over 100 staff and produces a range of smart products for the construction industry, including its flagship product the Guardian SmartFlagger.

Said to be the first and only smart automated Flagger Assistance Device in the industry, the Guardian SmartFlagger is designed to replace traffic control flaggers with a portable traffic system.

Site 20/20 says the funding from the investment firm will be used to advance its Guardian SmartFlagger in North America.

It will also help the company to introduce new products and expand its coverage in international markets.

Mitch Hollohan, CEO of Site 20/20, said, “Site 20/20 is humbled to be working with such an experienced investor, having a wealth of international and advanced corporate experience.

“This partnership will help Site 20/20 take the next step towards our mission to disrupt the traffic control industry.”

Jordan Moelis, managing partner at Deep Field, said, “Site 20/20 is bringing highly innovative solutions to a problem that has huge consequences for efficiency and safety in its industry, which is something we are excited to support.

“Site 20/20 has a great team and a clear vision in pursuit of an important mission. A future with more Guardian SmartFlaggers on roads is a future where the construction industry can be more efficient while keeping people safer.”

Delivered directly to your inbox, Construction Technology Newsletter features the pick of the breaking news stories, product launches, show reports and more from KHL's world-class editorial team.
Andy Brown Editor, Construction Technology Tel: +44 (0)1892 786 224 E-mail:
Eleanor Shefford Sales Manager Tel: +44 (0)1892 786236 E-mail:
Latest News
The four big takeaways from ConExpo 2023
The four big takeaways to emerge from the year’s largest construction equipment show.
The future of German road maintenance is AI, says Hochtief
Contractor launches artificial intelligence programme with city of Herne for road rehabilitation
Three major companies to join safetytech regulatory sandbox
The project will focus on innovation around significant areas of risk in construction